SELECT Brand Promotion 2010

Our 2010 SELECT Brand promotion campaign is just about to start.

Once again we are using broadcast technology because this has the biggest impact and because, using this medium, we can reach all of Scotland – including the islands.

The basis of the campaign will be television ads across all of the STV area.  The areas not covered by STV (Borders and Dumfries and Galloway) will be covered by radio broadcasts on Radio Borders and West Sound.  This is because of the extreme cost-ineffective nature of Tyne Tees television.  The broadcasts on Radio Borders and West Sound will be much more ‘dense’ than the TV ads.

In central Scotland, the TV Ads will be overlaid by radio broadcasts on Real Radio.

North of the central belt, an additional ‘layer’ of TV Ads will be used to top up the broadcast density in the former Grampian TV area.

Please note that these broadcast ads can only be effective for your business if you actively associate yourself with the SELECT logo by carrying it on vehicles, stationery and other promotional literature.

If you need electronic versions of the logo, please contact Heather Martin on 0131 445 5577.  If you need van stickers, these are available free of charge from Susan Humphries on the same number.

Television advertising will run from

  • 16-22 Aug
  • 30 Aug – 5 Sep
  • 13 Sep to 19 Sep.

Real Radio Ads will run from

  • 23-29 Aug
  • 6-12 Sep

Radio Borders and West Sound will broadcast from

  • 16-22 Aug
  • 30 Aug – 5 Sep
  • 13-19 Sep
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